Sport has long been celebrated for its physical benefits, but its psychological and social impact is just as profound. For women facing challenges such as social isolation, anxiety, or low self-confidence, sport can act as a form of social therapy – a safe environment to grow, heal, and thrive.

Many women live within a limited “comfort zone,” shaped by family expectations, work

pressures, or cultural stereotypes. Stepping beyond that zone can be intimidating. Sport provides a structured yet supportive space where women can take small, meaningful risks – learning to trust themselves and others.

The WIN project embodies this philosophy in its activities. Through swimming, group challenges, and outdoor events, women are not just encouraged to set personal goals, face fears, and experience success, but also to form a strong community of mutual support. These moments of achievement translate into greater self-esteem and confidence in daily life, fostering a sense of belonging and support.

Research supports this approach. A study by the World Health Organization highlights that regular participation in sport improves self-worth and reduces symptoms of anxiety and depression. Furthermore, group activities foster a sense of belonging and mutual support, key elements for sustainable mental health.

“We’ve seen women transform through sport,” says Marina Penić Levada. “At first, some are hesitant and insecure. Over time, they become more open, assertive, and ready to take on new challenges – both in and out of the sports arena.”

Best practices from WIN emphasize non-formal learning techniques, such as team-building exercises like trust falls and problem-solving activities, and storytelling sessions where women share their experiences and learn from each other. These methods create positive peer pressure, helping women see themselves not just as participants, but as role models and leaders.

The ultimate goal is not only physical fitness but also the expansion of the comfort zone. When women learn to push boundaries in sport, they gain the courage to tackle obstacles in other areas of life – from career decisions to personal relationships. This empowerment through sport can make women feel more confident and ready to take on new challenges.