The WTA 500 series represents a significant step forward for professional women’s tennis, marking a new era of opportunity and visibility for female athletes. As a partner in the “What Women Need” project, this evolution in the sport aligns perfectly with our mission to empower women and girls to reach their full potential.

The WTA 500 tournaments offer higher prize money and a larger stage for players, bridging the gap between smaller events and the major Grand Slams. For aspiring athletes, these events are crucial stepping stones, providing a platform to gain valuable ranking points and attract sponsorships, ultimately enabling them to build sustainable careers. This professional development not only benefits the athletes but also elevates the entire sport.

This growth in women’s tennis, particularly at the WTA 500 level, demonstrates the increasing commercial viability and fan interest in women’s sports. It proves that investing in women is a winning strategy. By providing these opportunities, the WTA empowers a new generation of female athletes and inspires girls worldwide to pursue their athletic dreams, reinforcing the idea that women belong on every court, in every field, and at every level of the game